The Aspenwood Company is led by a team of highly experienced executives with decades-long careers in the senior living industry. Our team is our most valuable asset in our mission of providing excellence for both our residents and capital partners.

Our Team

  • Jim Gray, Founder & CEO

    James Gray serves as founder and chief executive officer of The Aspenwood Company. He also founded Bridgewood Property Company in 2002 and serves as the company’s president. His role encompasses strategic, financial, and marketing operations for the company’s multiple properties.

  • Heather Tussing, President

    Heather brings more than 20 years of experience in operations, sales, compliance, and marketing in senior health care services. Under her leadership as president, Heather provides oversight of daily operations encompassing strategic, financial, operational, sales and marketing aspects of the company’s multiple properties. Previously, Heather held the position of chief operating officer and vice president of sales for Morning Pointe Senior Living, which owned and operated 37 senior living communities.

  • Terry Purchal, CFO

    With more than 25 years of leadership experience, Terry is a trusted advisor and accomplished business leader, renowned for his decision-making acumen. Terry oversees all financial operations, including budgeting, forecasting, and financial reporting. He also collaborates closely with the executive team to develop and implement financial strategies that align with The Aspenwood Company’s mission and long-term goals.

  • Joel Quade, SVP Operations

    A proven leader in the senior living industry for more than 28 years, Joel provides operational leadership for The Aspenwood Company’s line of luxury communities. He attended Baylor University where he received a bachelor of music degree in vocal performance. Following Baylor, he felt senior living was a natural fit, for he had always had a distinct fondness for “seasoned” folks. He stays close to his love of music by sharing his talent regularly with residents.

  • Kimberly Varley, SVP Human Resources

    Kimberly is a human resources leader at The Aspenwood Company who is dedicated to fostering a culture that supports, engages, and empowers associates throughout the organization. With more than six years at Aspenwood and a background in luxury hospitality, she brings a service-oriented approach to talent development and employee engagement. She has helped create a workplace where team members feel valued and heard, contributing to a 99% employee engagement survey participation rate and strong employer ratings on Glassdoor and Indeed. Kimberly believes exceptional resident experiences begin with engaged, supported associates, reflecting Aspenwood’s commitment to excellence in senior living.

  • Debbie Melancon, VP of Clinical Operations

    Debbie Melancon, RN serves as Vice President of Clinical Operations, dedicated to collaborative leadership, advancing clinical excellence, innovation, and compassionate care across the organization's senior living communities. With extensive experience in senior living and a strong foundation as a Registered Nurse, Debbie combines exceptional clinical expertise with a deeply person-centered approach that prioritizes dignity, independence, and quality of life.

    She plays a pivotal role in strengthening the innovative SOAR™ Memory Care ahd her unwavering advocacy for residents and families continue to shape the future.

  • Amber McDaniel, VP Resident Experience

    Amber McDaniel is a highly accomplished senior engagement specialist, bringing a wealth of experience and a dynamic approach to her role. Amber’s expertise in formulating innovative engagement initiatives is instrumental in stimulating resident activity and fostering team member innovation. With an extensive background in the health and wellness industry, coupled with her proficiency in health promotion, chronic condition management, training, and event planning, Amber elevates the resident experience for all Aspenwood communities.

  • Michael Muratovic

    Michael Muratovic, VP Information Technology

    Michael Muratovic brings to Aspenwood several years of extensive experience in the IT industry. He has worked across various sectors including senior living, property management, hospitality, and oil and gas. His expertise includes leading teams and implementing innovative solutions, with a strong focus on automation to drive efficiency and business growth. Michael has a proven track record of streamlining operations, reducing downtime, and enhancing the overall user experience.

  • Victor Barrios, VP Plant Operations

    Victor brings a diverse background to the Aspenwood team. He previously worked in the hospitality industry for more than 12 years in various management roles for prestigious resorts around the southern Caribbean. His experience also includes new home development where he served as both a contractor and subcontractor.

  • Joshua Bentley, VP of Sales and Operations

    Joshua Bentley serves as Vice President of Sales and Operations for The Aspenwood Company, leading sales strategy and operational performance across multiple communities. With extensive experience in senior living, he has successfully supported new developments, lease-ups, operational turnarounds, and high-performing communities, helping drive regional occupancy to 93% and several communities to 95–100% occupancy. Known for his prospect-centered approach and passion for developing leaders, Joshua focuses on building strong teams, enhancing resident experiences, and creating a culture of excellence. He holds an MBA in Healthcare Administration and is currently pursuing doctoral studies in Healthcare Leadership.

  • Samantha Rincon, VP of Sales

    Samantha is a dynamic senior living leader known for her collaborative leadership style, people-first approach, and ability to build strong, high-performing cultures. As a servant leader, she combines strategic vision with empathy, authenticity, and accountability to drive operational excellence, support community growth, and develop future leaders. Her passion for senior living was inspired by caring for her grandmother, shaping her commitment to serving residents, families, and associates with compassion and purpose. Samantha believes exceptional outcomes begin with empowered teams and works to create environments where associates feel valued, supported, and inspired to deliver outstanding resident experiences. Her positive energy, dedication to mentorship, and focus on meaningful relationships continue to make a lasting impact throughout The Aspenwood Company.