A Sizzling Summer of Leadership: Game-Changers for Aspenwood
At The Aspenwood Company, every season is an opportunity to grow—but this summer feels especially exciting. As we continue to evolve, innovate, and raise the bar in senior living, we’re welcoming two powerhouse leaders to our executive team: Lesa Scott, RN, Senior Vice President of Clinical Operations, and Robin Rinke, Senior Vice President of Sales.
These two dynamic women bring decades of experience, a deep love for people, and a shared belief in compassionate leadership. Their arrival signals more than a staffing update—it’s a meaningful moment in our journey as a company committed to care, connection, and continuous improvement.
Leading with Heart and Clinical Excellence: Meet Lesa Scott, RN
With over 30 years as a registered nurse and more than two decades in executive clinical leadership, Lesa Scott is no stranger to the complexities—and the beauty—of senior care. What sets Lesa apart isn’t just her impressive resume, but the way she combines deep clinical knowledge with operational strategy to make lasting improvements in resident outcomes.
Lesa’s leadership is rooted in:
Proactive quality improvement
Regulatory compliance expertise
Mentorship and team development
Financial stewardship with a heart
She’s not just joining Aspenwood to manage clinical operations—she’s here to elevate them. Lesa understands that exceptional clinical care is the backbone of trust in senior living. With her guidance, we’re sharpening our systems, expanding training, and building teams that feel confident and capable—because when caregivers thrive, residents flourish.
Championing People and Performance: Meet Robin Rinke
Robin Rinke’s career journey—from Sales Director to Chief Marketing Officer—has been fueled by one powerful principle: People come first. Her nearly two decades in senior living have taught her that when teams are inspired and empowered, communities succeed.
Robin leads with purpose and personality. Her background includes:
Strategic sales growth across diverse markets
Hands-on community engagement
High-impact training and mentoring
A commitment to authentic leadership
Robin is spending her first 90 days immersed in our communities—listening, learning, and uncovering the best of what makes Aspenwood so special. She’s not here with a cookie-cutter strategy—she’s here to help each community thrive in its own unique way.
She’s also a storyteller at heart—a writer, foodie, grandmother, and history buff who sees every resident and team member as someone with a story worth knowing. That level of empathy is the foundation for a sales approach that’s not only effective but meaningful.
Why They’ll Make a Difference—Together
Lesa and Robin represent the kind of leadership that fuels long-term success: grounded in values, driven by results, and rooted in relationships.
Together, they will:
Enhance care quality while expanding access to supportive services
Strengthen sales strategies while staying true to the soul of each community
Elevate associate engagement and professional development
Bring clarity, compassion, and consistency to every corner of our organization
Their combined impact will touch every part of our company—from the residents who trust us with their care to the associates who make our communities feel like home.
Looking Ahead
As we welcome Lesa and Robin to The Aspenwood family, we’re reminded of what makes this work so powerful: the people behind the promise. These two women embody what it means to lead with heart and purpose, and their arrival marks the beginning of a bold new chapter.
To Lesa and Robin—thank you for bringing your wisdom, passion, and presence to our mission. The future is brighter with you on board.
Written by – Christina O’Leary