Personalizing the Senior Living Experience—One Video at a Time!
At The Aspenwood Company, we believe that meaningful connection is the foundation of exceptional senior living. That’s why we’re proud to spotlight our partnership with SalesMail, a personalized video messaging platform from HeartLegacy, that is helping us bring warmth, trust, and authenticity to every stage of the resident journey.
Since partnering in October 2022, Aspenwood has fully embraced video as a powerful communication tool—not just for marketing, but for making real, human connections.
“Aspenwood embodies what modern senior living aspires to be: a fun, rich experience that places its residents and families front-and-center. We are grateful to be their technology partner and contribute, even in a small way, to their operational excellence,” says Walt Armentrout, CEO and Founder of HeartLegacy/SalesMail.
Leading with Heart, Backed by Results
With 13 certified SalesMail Experts across our teams and a top-5 ranking among SalesMail’s national partners, Aspenwood’s use of video is more than a tactic—it’s a cultural commitment. Our team members collectively create and share thousands of personalized videos each month, sparking joyful moments, building trust, and making people feel seen and valued.
One standout example is Jimmy Boggs, who ranks #1 on the Global SalesMail Leaderboard for both Top Views and Top Score. Whether he’s inviting someone on a tour, responding to an inquiry, or sending a warm post-visit thank you, Jimmy’s videos are thoughtful, engaging, and unforgettable.
“SalesMail gives me a way to connect with people on a human level before they’ve even walked through our doors,” says Jimmy. “It helps me share who we are at Aspenwood—warm, genuine, and ready to welcome you like family.”
His approach makes a lasting impression:
Personalized greetings help potential residents feel welcomed before they even arrive.
Thoughtful follow-ups keep conversations meaningful and relationships strong.
Video invites to community events bring a sense of excitement and personal touch that written messages simply can’t replicate.
Creating a Culture of Connection
Under the leadership of President Heather Tussing, Aspenwood’s embrace of SalesMail extends beyond prospects. Heather sends personal video messages to associates for birthdays, anniversaries, and milestones—reinforcing a culture that truly values people.
“SalesMail allows us to keep the personal touch front and center, even as we scale,” says Heather. “Our teams use it not just to communicate, but to connect—and that’s the difference. It’s another way we live out our commitment to heart-centered leadership and meaningful relationships.”
This kind of leadership from the top down is what sets Aspenwood apart. We’re not just adopting new tools—we’re weaving them into the fabric of how we live out our mission: We Live Life Well®.
Why It Matters
In a world where communication is often transactional and impersonal, Aspenwood has found a better way. Through video, we:
Convey genuine emotion and excitement about our communities
Offer a friendly, familiar face to residents and families
Build trust before move-in and strengthen connection after
Reinforce our culture of warmth, innovation, and human-first care
Looking Ahead
As we continue to grow and evolve, we’re proud to have a partner like HeartLegacy by our side—helping us bring a personal touch to every interaction. Our shared commitment to excellence, innovation, and authentic relationships is changing what families and residents can expect from senior living.
Because at Aspenwood, connection isn’t just a feature of our communities—it’s the foundation.
Written by – Christina O’Leary